Product name competition!
Holla Holla Absa Life Insiders
We're looking for two product names for our new Flagship and ELIB funeral products, and want YOU to be a part of it!
The product names need to be simple and symbolize the target market. The names must also be in one of the 11 Official languages.
Meet the Khubekas, a true embodiment of South African resilience and spirit… Hailing from humble beginnings, the Khubekas have overcome challenges to become breadwinners, supporting not only each other but also playing a crucial role in the lives of their children. With a heart rooted in local culture, the Khubekas is the epitome of "local is lekker," showcasing the strength and determination that resonate with the majority of South Africans.
ELIB Funeral Product features:
- This product is targeted at families (Family cover – main member, spouse & children)
- The name must be simple and resonate with majority of South Africans because local is lekker!
ELIB Funeral Product Features: One premium for the family and additional premium for extended family, cover spouse and up to 5 children, unveiling, grocery and rewards
Meet Tshepo, the Financially Savvy South African…Tshepo is a middle-class professional who understands the value of financial stability / eNyuku. He and his family prioritise responsible budgeting, ensuring that their finances are well-managed for a secure future.
Education is a top priority for Tshepo. He and his partner invest in providing their children with the best possible education, giving them a strong foundation for success.
Tshepo resonates with the middle class because he represents the majority of South Africans who work hard, make prudent financial decisions, and prioritize their family's well-being and happiness over extravagant expenditures.
Flagship Funeral Product features:
- This Flagship Funeral Product is targeted at financially savvy, middle class South Africans
- Product Features: Comprehensive Funeral Product and includes discounts on sum assured & number of lives per policy
- The name must resonate with most middle-class South Africans